§ 10.2. Definitions.

(1)

"Sign:" Every name, identification, description, announcement, declaration, demonstration, display, flag, illustration or insignia and the structure displaying or supporting any of the same, affixed directly or indirectly to or upon any building or outdoor structure, or erected or maintained upon land, which directs attention to any object, product, place, activity, person, institution, organization or business, except air navigational signs.

(2)

"Business Sign:" A sign which directs attention to a profession or business conducted, or to a commodity, service activity or entertainment sold or offered upon the premises where such sign is located, or on the building to which such sign is affixed.

(3)

"Flashing Sign:" Any illuminated sign on which the artificial light or lights are not maintained in a satisfactory condition or constant in intensity and color at all times when such sign is illuminated. A sign whereon the time and/or temperature is indicated by intermittent lighting shall not be deemed to be a flashing sign if the lighting changes are limited to the numerals indicating the time and/or temperature.

(4)

"Ground Sign:" Any sign or other advertising structure, supported by a pole, pylon or uprights or braces placed upon the ground, and not attached to any building or structure.

(5)

"Identification Sign:" Any sign which contains the name and/or address of the owner or occupant. An identification sign may be either a wall sign or a ground sign.

(6)

"Illuminated Sign:" Any sign which has characters, letters, figures, designs or outline illuminated by electric lights, luminous tubes or any other means of artificial illumination.

(7)

"Instructional Sign:" Any sign which notifies or instructs the public as to limitations or regulations relating to designated uses of certain parcels of property or public or private streets or rights-of-way and which includes warning signs, exit signs, traffic signs and directional signs for parking or parking restrictions. An instructional sign may be either a wall sign or a ground sign.

(8)

"Other Advertising Structure:" Any marquee, fixed canopy, fixed or retractable awning, and which includes, as a part thereof, any sign, as described and set forth in Subsection (1) of this Section, displayed thereon or affixed thereto.

(9)

"Outdoor Advertising Sign (Billboard):" A sign which directs attention to a business, service, product, etc. that is not available or conducted upon the premises where such sign is located (off-premises signs).

(10)

"Projecting Sign:" Any sign which is attached to a building or other structure and extends beyond the line of the said building or structure or beyond the surface of that portion of the building or structure to which it is attached by more than 12 inches.

(11)

"Roof Sign:" Any sign erected, constructed and maintained upon or over the roof or top of the wall, wall tower or turret of any building with the principal support on the roof structure.

(12)

"Surface Area of Sign:" Shall be computed as follows:

a.

"Wall Signs:" For a sign fixed against the surface of a wall of a building, the sign area shall include the background, surrounding bands, moldings or margins comprising all of the display area of the sign and including all of the elements of the matter displayed.

For a sign constructed of either freestanding or individual letters, figures or characters, not attached to a baseboard, but individually attached to the wall of a building or other structure, sign area shall be the product of the height of the letters, figures or characters and the length of the same. The height of the letters, figures or characters shall be determined by the tallest letter.

b.

"Ground Signs:" For signs mounted on self-supporting structures not attached to a building, the sign area shall be the sum of the area of each face or the surface upon which the message, device or design is mounted including a double or multiple-face sign. The distance between sign faces on a multiple-face sign, where such distance does not exceed 12 inches, shall not be considered in computing sign area, nor shall the structural elements or supports which do not comprise part of the sign face be included in computing sign area.

(13)

"Temporary Sign:" Any sign, banner, pennant, valance or advertising display constructed of cloth, canvas, light fabric, cardboard, wallboard or other light materials, with or without frames, intended to be displayed for a short period of time only as regulated by the provisions of this article.

(14)

"Wall Sign:" Any sign attached to and supported by the exterior surface of the wall of a building or structure in a plane substantially parallel to that of the supporting wall.